The Good Roll loves happy people! So of course it’s our aim to keep everyone happy. Any questions? Please check our FAQ page first.

If your question isn’t on our list, or if you aren’t satisfied with any of our products, please let us know. You can reach us 5 days per week via email or Facebook Messenger and we try to always respond to a question or comment within 24 hours. 

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Contact details

Goodroll B.V.
Flevolaan 60b
1382JZ Weesp
+31 294 78 56 86
[email protected]

KvK-nummer: 68000650
BTW-nummer: NL857260479B01

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  • For the production of The Good Roll we work together with a reliable partner in Germany and the Netherlands. We have selected this partner with great care, extensive testing (and a lot of love) and they meet all strict criteria regarding the use of recycled paper and the EU Ecolabel certification. Only European recycled paper types are used for the production of our paper.
  • The delivery of The Good Roll is done by Budbee and DHL. Once your order is placed, you will receive a track&trace code to track your order. Nice and Easy! Read more about our cooperation with Budbee on the blog.
  • Our subscription is entirely free of obligation and can always be terminated if you want. So you are not attached to anything, but we're quite sure you'll never want to change this winning combination. By logging onto your account, you can change or cancel your subscription at any time. There are 3 steps to the subscription after your first order. Step 1 you will receive a reminder 10 days before your package is due to leave our warehouse. Step 2 your payment will be withdrawn from your account, this happens in 5 days. Step 3 your package will be roll to you. Do you need help, please contact us via [email protected]
  • That's annoying! It is possible that your package was delivered while you were not at home. Then you should have received a ticket from DHL with instructions to pick it up, maybe your rolls are waiting for you at your neighbors... If this is not the case, do not send us a letter, but an e-mail ([email protected], also saves paper :) and we'll solve it!
  • That's obviously not the intention and we'll be happy to solve it quickly. Send an email to [email protected] and we will provide a solution.
  • Our toilet paper is made from 100% recycled paper. The "raw material" for this is collected paper from Europe, mainly consisting of magazine paper, packaging material and cardboard boxes. So don't cancel your Women or Men's Health subscription! Our paper is also provided with the EU Ecolabel.
  • Yes, check out this site or the nearest store! Check our locations on the map.
  • Absolutely. Just send an email to our B2B department: [email protected] and we will make a tailor-made proposal for you with direct insight of your possible impact by using our product.
  • We use wraps around each roll to keep our rolls moisture-free and hygienic. If we do make a wrapper, then we want to do the right thing to make into a sexy product. We're pretty sure your toilet will love it, but we also have wrapless options!
  • That can happen, of course, so we do not worry about giving you a new one ;-). You can request a new password in this way:

    • 1. Select "LOGIN" at the top right
    • 2. Then choose "Forgot Password" in the login screen.
    • 3. Then confirm by clicking on "Request new password".
    • 4. You will now receive a new password at the e-mail address with which you have registered.

    Pay attention! Sometimes this mail ends up inadvertently in your spam mailbox. So check it out!
  • We produce as local as possible to minimize the impact on the environment. That means: Our paper is made from 100% European collected recycled paper and is also packed in the Netherlands. We do this in a modern production location that produces in a sustainable manner, through the reusage of water and heat sources. In addition, we minimize unnecessary emissions through local production by reducing transport distances.
  • We are very transparent about this and this is confirmed yearly by our partners The Good Roll foundation & Simavi. All the reports will be published on our website.
  • With this we build the largest alpaca farm in the world! No, just kidding. The harder our business grows, the more we can invest in the construction of toilets and the greater our impact becomes. That is why we also choose to reinvest the majority of the remaining 50% in The Good Roll. This allows us to grow even faster, expand our team and further increase our impact. With this we want to show that a profit-for-purpose business model can be successful and inspire others to also make social impact!
  • If you are not ready for a next delivery of Good Rolls, follow this simple step-by-step plan:

    • 1. Log in with your e-mail address and password (top right: "LOGIN")
    • 2. Click on "My account"
    • 3. Click on "Your next deliveries"
    • 4. Click on "Adjust frequency"
    • 5. Adjust the number of weeks until your desired delivery date appears

  • But of course! Follow the following simple step-by-step plan:

    • 1. Log in with your e-mail address and password (top right: "LOGIN")
    • 2. Click on "My account"
    • 3. Click on "Your next deliveries"
    • 4. Click on "Pause subscription"

  • Of course! Follow the following simple step-by-step plan:

    • 1. Log in with your e-mail address and password (top right: "LOGIN")
    • 2. Click on "My account"
    • 3. Click on "Your next deliveries"
    • 4. Click on "Change content of your next delivery"

  • We can hardly imagine that you really want this, but of course you can!

    We are as flexible as a cheerleader, so you can adjust your subscription from once a week to once a year, without any obligation.

    If you are convinced that our subscription does not suit you, do the following:

    • 1. Log in with your e-mail address and password (top right: "LOGIN")
    • 2. Click on "My account"
    • 3. Click on "Your next deliveries"
    • 4. Click on "Stop" and confirm

    You will no longer automatically receive your stock of toilet paper at home.
  • Our toilet paper is 2x as long as usual, so it goes without saying you can use it a lot longer :). The actual use varies from person to person. But below we give a general guideline:

    1-2 persons: Every 12 weeks
    3-4 people: every 8 weeks
    5-6 people: every 4 weeks

    1-2 persons: Every 24 weeks
    3-4 people: Every 16 weeks
    5-6 people: every 8 weeks

    You can adjust your order frequency at any time and you will receive an email a week before your new delivery is scheduled to check if you are ready!
  • Nope! For a one-time order you only need to enter your address details and it is settled!
  • Don't worry! Log in with your e-mail address and password and click on "Sent Orders". You can then view, download and frame all invoices of delivered orders (if desired).
  • NL & BE -The majority of orders that arrive before 3:00 PM are delivered the next business day. Sometimes it might take a little longer, but your order is always delivered within 72 hours!

    Rest of EU & UK - 5 to 8 working days Unfortunaltey we are seeing delays delivering our rolls to the UK at this moment.
  • Totally! If your order has left our warehouse, you will receive an email with a track & trace code. This gives you the most up-to-date delivery information of your package.
  • We deliver The Good Roll throughout Europe & Scandinavia, all at your home (physical address required).
  • Hell yes! Our wraps are extremely suitable to fully customize in your own house style and with your own message. In addition, we also have rolls without wraps and other formats for our business customers. Contact us at [email protected] and we will make you a proposal!
  • That's possible, they are made of 100% recycled paper and printed with bio ink, so you can just throw them away. But we would find it much more fun if you reuse them, for example as origami or gift wrapping. You go craftskillers!
  • Good news! We only use paper and cardboard in our product and its packaging, so all parts can be recycled. Think of the cardboard inside of the toilet roll, the wrapper and the box in which the rolls are packed. Bye bye plastic, happy recycling!
  • You can pay with iDeal, Credit Card, Bank Transfer, Paypal and Bitcoin.
  • Oh yeah! We have various sizes of jumbo toilet rolls in our B2B range. Send a mail to [email protected] for a customized proposal.
  • Yes, if you are a large company, office or hotel! Then we will gladly make a customized proposal, and you will immediately see your positive impact on people, the environment and your wallet!

    Hit us up on [email protected]
  • Nope! Our paper has a relief job on the sides ("knurling" for the connoisseurs among us), which serves for layer adhesion. This is done with a water-based liquid, so no glue is used to hold the layers together!
  • That's annoying! But you probably did receive it, but it might have ended up in your spam box. We don't like it either, but unfortunately this happens sometimes. Still didn't find it there? Please contact us via [email protected] .
  • The shipping costs (per order, irrespective of the number of products) amount to:

    Netherlands: £4,95 (Budbee) - £5,49(DHL)
    Germany: £5,95
    Belgium: £5,95
    France: £9,95
    Sweden: £4,00
    England: £3,99
  • The procedure goes as follows:
    Step 1: Choose your favorite product in our shop.
    Step 2: On the next page, choose if this is a one time order or a subscription.
    Step 3: Choose the amount of rolls you would like to receive, 24 or 48. Fill in the amount of boxes you would like to get and click Add. The button now changes to "Shopping cart", click again.
    Step 4: Check if you haven't forgotten anything and (optional) fill in your discount code. Click on order.
    Step 5: Time for business. Fill in your contact details and choose your payment method, shipping, agree with the terms and click on "Payment". .
    Step 6: Pay up and your goodies will be with you shortly!

    Of course we hope you don't have them, but if you have a complaint you can always send it to [email protected] . Complaint may be about anything, including our products or service. We promise to respond substantively within 14 days to the filed complaint.

    Worst case scenario; you are dissatisfied with the way we handled your complaint. In this case we would refer you to the European ODR, through the following link:
  • The legal guarantee applies to our products. Legal guarantee means that a product is or must do what the consumer can reasonably expect from it. A factory warranty also applies to some products. This warranty does not affect the legal warranty.
  • Despite its simple use, toilet paper options are seemingly endless. First, you need to decide what ply you want, if you want a scented roll, a quilted roll or one with prints on it. Then there are the sustainability claims: recycled vs virgin paper or bamboo, biodegradable, chlorine-free...

    Virgin vs recycled

    Where recycled toilet paper is made by re-using a variety of materials, virgin toilet paper has no recycled or alternative fibres. The bottom line (no pun intended) – look for recycled products. The process of recycling is less damaging to the environment and keeps waste out of landfill. However, paper can only be recycled four to six times before the fibres become too short and weak. That's why we only use paper in the last proces so there is no use left for it other than wiping :)


    A growing number of brands are making toilet paper from bamboo instead of timber fibres. Bamboo is a fast-growing, very sustainable crop that's ubiquitous across Asia, so it's an environmentally friendly option, but just be aware that unlike the majority of traditional paper-based toilet tissue which is manufactured locally, the bamboo-based bog rolls are usually imported, so they have a higher carbon cost in transit. Also bamboo needs chemicals in the process and therefore its 9 out of 10 times less sustainable than a good recycled paper brand.

    We offer Bamboo paper that fits our sustainable demands. Choose yourself!
  • At The Good Roll we strive for a 100% sustainable use of raw materials and the waste proces of these materials.

    An important part of this is plastic. We believe that plastic is not necessarily bad, but the problems mainly have to do with the handling and processing of it.

    Some of our products are delivered to our workshops and stored in plastic packaging. Because we repack the products in our boxes, we have a plastic waste stream. br />
    This plastic is carefully separated by us and used for direct recycling. For example, new packaging is made from this. Because we as a company can properly supervise and control these flows, our customers do not have to do this themselves and their household can become plastic-free by using our products.

    Partners: Environmental service Netherlands & Plastic Recycling Amsterdam
  • The Council for the Protection of Natural Raw Materials (NRDC) indicates that products made from recycled paper have a lower impact than products made from bamboo. Bamboo toilet paper is an alternative to regular toilet paper from fresh wood chips.

    Bamboo grows twenty times faster than the trees in the boreal forests, according to the Greenpeace report. In addition, paper towels made of bamboo provide thirty percent less greenhouse gas emissions than the same products made from wood chips.

    Our recycled paper consists only of 100% recycled raw materials and has the mega strict German eco label certificate: Der Blaeu Engel

    At The Good Roll, we therefore offer both products that help with our mission: Safe and clean toilets for everyone
  • The Good Roll is made from 100% recycled fibers. In the manufacturing process, the fibers are firstly cleaned and freed from ink. In order to achieve the high quality and whiteness of our recycled products, two bleaching stages - an oxidative with hydrogen peroxide and a reductive with sodium salt - are used during the paper processing process. Halogens such as fluorine, chlorine, bromine, iodine, astatine are not used during production. We are also pleased to inform you that all the plants are certified according to the strict environmental requirements of ISO 14001 and are certified for their energy management according to ISO 50001.
  • Our EU Eco label numbers:

    062981 - The Good Roll 2ply 8x400
    073771 - The Good Roll 3ply 8x250 
  • Yes, all prices include VAT (21%).
  • Yes, all prices include VAT.
  • Yes, The Good Roll is CO2 negative! It all starts with our cooperation with Budbee. Budbee ensures that The Good Roll can fully comply with its sustainable mission, also in the logistics process. At this moment, Budbee and The Good Roll already work together in Sweden, Denmark, Finland and the Netherlands, and soon in Belgium as well. Budbee The technology of Budbee makes it possible to follow an order of The Good Roll up to the minute, and the customer is informed about the delivery at all times. Because of this technology, over 97 percent of Budbee's packages are actually delivered on the first try, and there are almost no unnecessary emissions from returns. Moreover, by using artificial intelligence to calculate the optimal route, the CO2 emissions are kept as low as possible. In more than 30 cities in the Netherlands, the company already delivers fossil-free. In all other areas in the Netherlands Budbee is CO2 neutral, thanks to the climate compensation projects in which the company invests. Budbee's goal is to deliver completely fossil free by the end of 2021 in all countries where the company is active. Besides that, we have a partnership with Just Diggit. Justdiggit believes in the power of nature and cooling the earth together by greening degraded land and bringing back vegetation. Their mission is to green Africa in the next 10 years, together with all 350 million farmers, and together with you. The Good Roll and Justdiggit are working together to make an even bigger impact on the African continent. With the support of The Good Roll, JustDiggit will be able to green 270,000 m2 of dry land and bring back 1,000 trees this year. In the long term, these trees and the green land will save 424 tonnes of CO2. This is equal to the CO2 emissions of the delivery vans and office building of The Good Roll in the Netherlands. We are proud to say that we are CO2 negative!
  • It's great that you have a subscription with us and that you want to make even more impact! If you want to add an extra product, you would have to create a separate subscription on your account. You cannot add the product to an existing subscription. This way you can easily make adjustments within the subscription.
  • Whoops! Unfortunately, we cannot change your account number for you because it is linked to a direct debit. Fortunately, you can easily stop your subscription and create a new one with the correct account number!
  • Shit happens...💩

    We can all undoubtedly remember the empty shelves in March 2020. Toilet paper, in particular, was stocked en masse, so we suddenly found ourselves in a toilet crisis. Now, a new toilet crisis is lurking, and it's all about global scarcity, price increases and inflation.

    Take a look at for more information;

    The price of basic commodities has already doubled since the beginning of this year and unfortunately the price has to be passed on, we want to continue as a company and we want to continue to release financial resources to build as many toilets as possible in Africa, and thus improve the living conditions of many people. To realise our intended impact, it is therefore inevitable that every visit to the toilet will soon become slightly more expensive.

    As customers and entrepreneurs, we have the power to change the world and to do the right thing. We are therefore extremely grateful for the impact we have been able to make thanks to you. We hope to keep seeing you as our loyal impact supporter/creator so we can continue to make even more impact, because only together can we make the world less shitty🌍💙

    We hope that with this further explanation, you can agree with the implemented price correction. Of course, everyone is free to start a new subscription or to cancel their current subscription. For more information on our current rates, please visit our website. For further questions, please contact us at [email protected]