Why does The Good Roll use wrappers?

As you know, The Good Roll is known for the fun wrappers that come around every toilet paper roll. But why do they do this?

Besides 100% European recycled toilet paper, we also want to contribute to less plastic packaging material. That's why our toilet paper is wrapped in wrappers.

Our wrappers are made of 100% European recycled paper, just like our toilet paper and the kitchen rolls you are familiar with. These wrappers are made to keep each roll moisture-free and hygienic. Because who knows where you hide your toilet paper rolls?

If we're going to wrap our toilet paper, we'll have to do it the right way. Therefore, we always create fun designs to give your toilet or bathroom a nice touch!

The wrappers are printed with ink, how is this sustainable?
Good question! The ink we use on our wrappers may be called BIO or ECO ink. It is more environmentally friendly because it uses vegetable oil instead of synthetic oil.

The inks do not contain mineral oils or substances derived from genetically modified organisms (apart from soya oil) and are free of VOCs. They are organic and therefore better for the environment.

The colour series we use meets the requirements for printed materials of the EU Eco-label, the Austrian Eco-label, the Nordic Swan and Der Blaue Engel. This series is also certified for Cradle-to-Cradle.

The raw materials used in the manufacture of these products are mainly based on vegetable and renewable sources (e.g., modified rosin resin, vegetable oils, alkyd resins, fatty acid esters). The proportion of renewable raw materials is higher than 70%. All raw materials used are non-food and do not compete with the food supply chain.

All products comply with the REACH regulation. The EuPIA exclusion policy for printing inks and related products is strictly observed. Energy-efficient and resource-conserving production using pigment pastes for most applications, significantly reducing the energy-consuming drying and grinding process of pigments.

The inks comply with the criteria of decolourisation according to test method INGEDE 11 and meet the requirements of the European Recovered Paper Council's de-inking scorecard.

Order your wrapped or unwrapped rolls here!





Keep rolling with us

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  • The papermaking process of our bamboo paper in Europe.


  • How inexpensive is our toilet paper?

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