Let's make the world less shitty
100% tree-friendly and sustainable toilet paper.
That's how it should be.
The Good Roll donates 50% of its net profit to building toilets in Africa and is made of 100% European recycled paper, without chlorine, colourants or fragrances.
Oh, and did we mention the fact that you get double the amount of paper?
Start Eco-Friendly wiping today!
The Good Shop
Choose the product that makes your sustainable heart beat faster...
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![The ==Panda== Edition - Bamboo paper #NAKED]()
The Panda Edition - Bamboo paper #NAKED
Wrapless, soft and sustainable bamboo paper -
![The Dutch Choice]()
The Dutch Choice
The Good Roll x Heinen Delfts Blauw -
![The ==Cheerful== Choice]()
The Cheerful Choice
Pure happiness on your toilet! -
![The ==Panda== Edition - Bamboo Paper]()
The Panda Edition - Bamboo Paper
Soft and sustainable bamboo paper! -
![The Bamboe ==Kitchen== Choice #NAKED]()
The Bamboe Kitchen Choice #NAKED
Sustainable happiness in your kitchen! -
![The ==Wrapless== Choice]()
The Wrapless Choice
Same Happiness But(t) Wrapless -
![The ==Design==Line]()
The DesignLine
Ultimate Luxury in 6 colors -
![The ==HOME == Kit]()
The HOME Kit
Tissues, Rolls & Kitchen Towel Combo Box -
![Your ==Booty== Buddy]()
Your Booty Buddy
Wet wipe alternative -
![The ==Kitchen== Choice]()
The Kitchen Choice
Pure happiness in your kitchen! -
![Eau De Toilet ==Room== Spray]()
Eau De Toilet Room Spray
your farts never smelled so goooood -
![Best ==deal== ever]()
Best deal ever
Tissue & Roll Combo -
![The ==Happy== Tissue]()
The Happy Tissue
It's not an issue with our tissue! -
![My ==(k)aars== smells like roses]()
My (k)aars smells like roses
The Good Roll x The Very Good Candle Company
We are The Good Roll
100% tree friendly and sustainable toilet paper: how it should be. The Good roll is made of 100% European recycled paper, without chlorine, colourants and fragrances. Our packaging is 100% plastic free. Moreover, our rolls contain twice as much paper.
We also invest 50% of our net profit in the construction of toilets in developing countries.
So, say BYE BYE to deforestation and HELLO to less water consumption and less CO2, among other things. Trees are for cuddling, not to end up as waste in your toilet. Our durable toilet paper is super soft, super strong and just as good for you as it is for your wallet!
We also invest 50% of our net profit in the construction of toilets in developing countries.
So, say BYE BYE to deforestation and HELLO to less water consumption and less CO2, among other things. Trees are for cuddling, not to end up as waste in your toilet. Our durable toilet paper is super soft, super strong and just as good for you as it is for your wallet!
Relax and take a look at this
Too much information? No worries! Watch this video and you'll get all the information you need. Like what you see? We do, too!
Let's make the world less shitty
for
humans
humans
for
the planet
the planet
for
your bum
your bum
for
your feelings
your feelings
Reviews
You don't have to believe us, but(t) this is what others think of The Good Roll:
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Very nice.... The first box full of cozy colored wraps was a treat. It also brightens up the toilet. We use the wraps as gift paper so they get a second life ;) Warmly recommended
![Mariska West]()
Mariska West
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Received as a gift for Sinterklaas / Christmas, very nice unpI have been trying out less plastic and sustainable products and bringing them into our lives for a while now. When I came across this I thought: perfect! It fits the bill, the paper around the rolls is nice and it is also good for the environment AND they build toilets in developing countries! What more could you ask for? Well, nothing really! :D (Nice detail: the papers can also be used as gift paper! :P)
![Christa, van der Laan]()
Christa, van der Laan
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Less waste, good quality! What does your butt need besides that? ;)
![Jacqueline, Blok-Singerling]()
Jacqueline, Blok-Singerling
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1 Roll lasts a long time and it's for a good cause too! Win win!
![Lisa, Annema]()
Lisa, Annema
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Fine quality, fun-loving company, very convenient to take a break during the holidays, and then build toilets where you need them. Top!
![Pauline, Assen]()
Pauline, Assen
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Wipes like a feather! Delicious and fine toilet paper, because of my and my daughter's skin disease we chose The Good Roll. No bleaching agents, no chemicals!
![Ellie, Wolphaartsdijk]()
Ellie, Wolphaartsdijk
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Ideal, fun and decorative. So nice that it is brought to your home! Don't have to think about anything anymore. I really like this!
![Inge, van der Feltz]()
Inge, van der Feltz
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Fair is fair: to market this product in this way is fantastic! You understand. I didn't really have time for this shit, but shit! Now I suddenly want climate-neutral poop too.
![Niels, Veek]()
Niels, Veek
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I have already been able to wrap several presents with the cheerful paper! Now the rolls, including the bag, have been taken to the campsite. Tomorrow morning we will wrap the fresh croissants in it!
![Tara, Krullaars van Hilten]()
Tara, Krullaars van Hilten
Mariska West
Christa, van der Laan
Jacqueline, Blok-Singerling
Lisa, Annema
Pauline, Assen
Ellie, Wolphaartsdijk
Inge, van der Feltz
Niels, Veek
Tara, Krullaars van Hilten
Our mission: Let's make the world less shitty
We are convinced that you can do a lot more with toilet paper than wiping your bum. All our products are made of environmentally-friendly, raw materials, and we donate 50% of our net profit to the building of sanitary facilities for those in need.
We make serious impact
0
trees saved
tree saved
0
toilets built
toilet built
0
lives improved
live improved
More about our mission?
